Social Media Recruitment: How to Put the Writing on the Wall

Social media offers a powerful platform for organisations to find and communicate with prospective employees and vice-versa. Its popularity is growing fast, with about 80% of recruiters these days checking out candidates' "credentials" on social sites. However, employers are still figuring out the best approach. Beyond its viral possibilities, drivers for engaging through social media vary, with reasons including cost saving, branding and exploring the "fit" of wannabe employees with the corporation. Experts warn it's easy for both parties to be fooled by the immediacy and informality of the medium. That's why plenty of forethought and a strategy are essential.