Social Media SEO Essentials with Abby from Rise at Seven

Social media is evolving fast and it’s not just about likes and engagement anymore. In this Women in Agencies Sister Session, we dive into the rising importance of social media SEO with Abby, Social Media Manager at Rise at Seven. Learn why TikTok is becoming the go-to search engine for Gen Z, how to optimise your profile for discoverability, and what brands need to rethink in a search-first world. Abby shares practical, platform-specific insights from real agency work, including:- What makes TikTok SEO tick: captions, auto-text, and sound- How to measure and prove social SEO value to clients- Tools and tactics for keyword and trend research across platforms- Real campaign case studies from Mark Hill and University of Derby- Strategy tips for agencies balancing paid vs organicWant more support? Join Women in Agencies – womeninagencies.co.uk Hosted on Acast. See acast.com/privacy for more information.