Social Media Strategies for Success: Insights from Michelle Mendes of Arch Mortgage Insurance

In this episode of Laugh, Lend, and Eat, recorded live at NAMMBA Connect ‘24 in Orlando, FL, Fobby and Joe chat with Michelle Mendes, Account Executive for Arch Mortgage Insurance. Michelle, who was born in Venezuela and migrated to America as a child, shares her expertise in using social media to grow and engage with audiences. Known for her active presence on Instagram and other platforms, Michelle explains how mortgage professionals can leverage social media to build strong relationships, foster communities, and ultimately, drive business. She also discusses the differences between platforms like Instagram and Facebook and how loan officers can tailor their approach for maximum impact. Key Topics: The value of an engaged social media community versus focusing solely on follower count Why focusing on one or two key social media platforms is more effective than trying to be everywhere Strategies for using social media to start meaningful conversations and turn them into real-world connections Insights into how loan officers can best use Instagram, Facebook, and LinkedIn for their business Michelle’s journey from Venezuela to the U.S. and her rise in the mortgage insurance industry Top 3 Notable Quotes from Michelle Mendes: "I honestly think the less the better, because you're fostering this community. If you have a smaller community and you have 10% of your following engaging with you, then Instagram starts boosting your stuff out of it, and then you get more and more connected with other networks."— Michelle emphasizes the importance of creating an engaged, tight-knit social media community. "It's important to have a presence in each of those platforms. However, I think doing less has been the key thing. You should kind of hone in on one or two platforms and really put all of your efforts into those."— Michelle shares her belief in focusing on fewer platforms to achieve better results. "You start getting questions about what you do, who you are, and who you do it for... The initial goal is to start a conversation. The ultimate goal is to take that relationship offline, meet in person, and that's where the real value comes in."— Michelle explains how social media should be used to build relationships that can eventually lead to in-person connections. Call to Action:Subscribe to Laugh, Lend, and Eat for more episodes with industry leaders like Michelle Mendes, sharing insights on how to grow your mortgage business. Connect with Michelle to learn more about her social media strategies and her work in mortgage insurance. Host: Fobby NaghmiCo-host: Joe Wilson, SocialCoachGuest: Michelle Mendes, Account Executive, Arch Mortgage Insurance