What does a social media strategist do?

In this episode, I chat with Sophia Tang, Social Media Strategist at Prospects, about what it really means to work in social strategy. We explore her journey from content creator to strategist, how she builds engagement with Gen Z and Gen Alpha, and the key skills needed to thrive in this fast-paced industry. Perfect for anyone curious about the behind-the-scenes of social media marketing.   ⬇️ Connect with Sophia: LinkedIn: https://www.linkedin.com/in/sophilicity/    Explore jobs in marketing: https://www.prospects.ac.uk/jobs-and-work-experience/job-sectors/marketing-advertising-and-pr/jobs-in-marketing  What can I do with a media studies degree: https://www.prospects.ac.uk/careers-advice/what-can-i-do-with-my-degree/media-studies  Learn more about digital marketing: https://www.prospects.ac.uk/job-profiles/digital-marketer    This episode was recorded at JISC 15 Fetter Lane: https://www.jisc.ac.uk/contact    Leave us a review: Apple Podcasts: https://podcasts.apple.com/gb/podcast/future-you-achieve-your-career-goals/id1477627168  Spotify: https://open.spotify.com/show/3uXOufxy2nDl7BvnuAt655?si=68bf143ae52b4309    📝 Take the job match quiz: https://www.prospects.ac.uk/job-match    📩  Follow Future You on: Instagram: https://www.instagram.com/futureyou_pod/  TikTok: https://www.tiktok.com/@futureyou_pod  YouTube: https://www.youtube.com/@futureyoupod    📜 Transcript of the episode: https://www.prospects.ac.uk/podcasts/future-you-podcast-transcripts