Social Media Strategy for Senior Executives – DIONNE LEW | DMR #139

Today I’m joined someone who consultants to boards on “social media for business”. She’s author of “The Social Executive: How to Master Social Media and why its Good for Business”. Welcome to DMR, @DionneLew. You can find Dionne over at DionneLew.com https://www.youtube.com/watch?v=Pohpca09v9Y On this episode of Digital Marketing Radio we discuss  social media strategy for senior executives, with topics including: Is it actually a good idea to get all senior executive active on social media - or is social media simply not right for some people? What percentage of senior executive would you say are active on social media at the moment? For those who are active, what are the downsides of being active? What are the benefits? What are some of the most effective networks to be on? What are some examples of the best ways for senior execs to interact on social media? What are some of the most effective networks and why? Can Facebook be effective for senior execs? [Tweet ""#Scheduling is not #automation" @DionneLew"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Buffer [Social media scheduling] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? I try not to get distracted by new tools and software! I prefer to rely on websites like Razor Social by @IanCleary and programs like Digital Marketing Radio to keep me up to speed with things. My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Be social, be global. Whether you're a CEO or board member or professional, be social, be global.