Social Media Strategy for Small Businesses That Want to Thrive | Amanda Russell

Episode Summary What does a thoughtful, sustainable approach to social media look like for entrepreneurs and small businesses? In this episode of Conversations with Erica, I speak with Amanda Russell, founder of Amanda Gets Social. Amanda works with small business owners and consumer packaged goods brands to simplify social media strategy and digital marketing. Our conversation explores what it means to grow a business over time with consistency, patience, and intention. We discuss visibility, fear, entrepreneurship, AI tools, stepping away from screens, and building a social media approach that supports both business growth and a thriving life. Topics We Discuss • Building a sustainable social media strategy for small businesses • Why entrepreneurship often resembles gardening: patience, consistency, and trust in the process • Navigating fear and visibility when putting yourself out there • Distinguishing between true capacity limits and avoidance driven by fear • Moving beyond vanity metrics like followers and likes • Aligning social media strategy with real business goals • Adapting your marketing approach as your business evolves • Using AI tools thoughtfully while maintaining authenticity • The importance of stepping away from screens to support creativity and clarity About Amanda Russell Amanda Russell is the founder of Amanda Gets Social, where she helps small businesses and CPG brands simplify social media strategy and digital marketing. Through her work with entrepreneurs and growing companies, Amanda focuses on helping clients develop clear, manageable approaches to social media that support long-term visibility and sustainable business growth. Follow Amanda on Instagram ➔ Reflecting on Your Own Professional Visibility Many professionals and entrepreneurs think about social media primarily in terms of tactics. This conversation invites a broader perspective. Visibility decisions are often connected to deeper questions about identity, growth, and the kind of work and life you want to build. You might reflect on questions such as: • Where might consistency and patience serve you better than pushing for immediate results? • Is there something you have been postponing because of fear rather than lack of capacity? • How could your visibility strategy better support your broader professional goals? Reflecting on Your Own Career or Leadership Direction If this conversation sparked reflection about your own professional direction, you may find my coaching resources helpful. I work with purpose-driven professionals and leaders navigating career transitions, leadership decisions, and meaningful change. Explore coaching options ➔  Or start with a guided reflection ➔