EPISODE · Jan 25, 2013 · 29 MIN
Social Media Strategy in Times of Tragedy with Lisa Buyer
from SEW Weekly · host WMR.FM
Thom discusses Social PR Strategy for Tragedy as Thom speaks with Social PR Evangelist Lisa Buyer. Referencing her recent Search Engine Watch article, she explains how brands are more often finding themselves in an awkward situation and can companies be empathetic or consoling, or can they get away with being exploitative, self-serving and inappropriate.
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Social Media Strategy in Times of Tragedy with Lisa Buyer
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