Social Media Strategy That Actually Drives Results w/ Logan Montague

Thinking about hiring a social media manager—or are you one yourself? This Business Chaser episode dives into what actually drives results in social media marketing. Whether you’re a brand owner, freelancer, or agency pro, you’ll learn what to expect when outsourcing content, how to create transformational offers, and why strategy matters more than just pretty posts.We break down the real role of social media managers, pay transparency, influencer marketing misconceptions, and how to build better brand partnerships. If you’re ready to grow your business online—or want to land better clients—this is your must-listen guide.Episode Highlights:The Real Role of a Social Media ManagerWhat Brands Need to Know Before HiringPricing, Pay Transparency & What SMMs DeserveCreating Transformational Offers as a Social Media ProThe Truth About Influencer Marketing & UGCWhy Social Media is a Partnership, Not a Plug-and-PlayChapters:00:00 – Introduction: The State of Social Media Today01:00 – Logan’s Background in Social Media & Marketing02:45 – What Social Media Managers Actually Do04:30 – Hiring Help: What Brands Need to Know First06:20 – Strategy vs. Just Posting Pretty Content07:30 – Influencer Marketing & Why Micro May Be Better09:00 – Cost Expectations & Pay Transparency in SMM10:20 – For SMMs: Building Better Packages & Offers12:00 – The Client Relationship: It’s a Partnership13:30 – Creating Transformational Experiences for Clients15:00 – Final Thoughts: Raising the Standard in Social Media WorkConnect with Logan:Instagram: @socially.loganA guided workbook to help you align your routines, systems, and strategy with the life you actually want. https://businessbffacademy.myflodesk.com/balancedbusinessblueprintCommunity-driven, boutique marketing agency for your digital marketing needs. Marketing strategy and execution. https://www.yourmarketingbffs.com/This podcast is brought to you in partnership with Liz Chapman & COUpcoming Events:Napa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwSave 25% with Flodesk - https://flodesk.com/c/OR8VKLLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.