Social Media - The Unequivocal People’s Channel

"Driving social media can be a valuable investment of time – however, ensuring that you approach social media with the same level of rigor, control and efficiency – as you would traditional marketing - is key.  With the right preparation, tools and evaluation – growing and protecting your brand and business on social media can be efficient, cost effective – and successful." - Anthony Owen (as posted on FranchiseExpo.com, Approach social media with rigor, control and management for success This week on Franchise Today, Anthony Owen, CEO & Founder of Manalto, Inc. joins co-hosts Stan Friedman and Paul Segreto for a riveting hour of discussion around social media and it's role in effectively building a franchise brand. Anthony provides his experience in managing social media acorss many franchise locations, enabling franchisors to control messaging while protecting brand integrity. He also shares his perspective on franchisees' involvement to ensure community-building at the local level while also maintaining consistency in messaging and appearance. Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.