Social Media Trends & Tools Update! | Jenna Stakias | CEO & Founder, The True Empire

In this episode, Jenna Stakias, CEO & Founder of The True Empire, shares her top tools, trends, and strategies to help beauty pros and content creators elevate their social media game—without the overwhelm.Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!KEY TAKEAWAYS:🔅Diversify your platforms — Don’t rely on just one (like TikTok); repurpose content across Instagram, Pinterest, and more to protect and grow your digital presence.🔅Nail the hook — Capture attention within 3 seconds using movement, voiceover, or a visual prompt (like applying lip gloss while talking).🔅Behind-the-scenes content performs — Audiences crave authenticity. Quick salon tasks like folding towels can turn into effective and engaging content.🔅Tools don’t need to break the bank — Apps like InShot for video and Canva for graphics are free and powerful for everyday creators.🔅Short is sweet, but quality wins — The 10–15 minute “sweet spot” for video can build trust and connection—especially when paired with high-quality production.🔅Lean into community — Content that invites followers into your world, like vlogs or “get ready with me” clips, builds loyalty and encourages engagement.👉Follow The True Empire on Instagram👉Follow Jenna on Instagram👉Check out The True Empire website The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.CONNECT WITH US📬 Subscribe to our free newsletter📸 Connect on Instagram🎵 Connect on TikTok📺 Watch on YouTube📝 Check out our BlogThe views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.