Social Media Unfiltered: What Works, What Fails & What's Next..!

Social media can feel like an ever-changing puzzle, one moment you're winning, the next, the algorithm shifts, and you're back to square one. In this episode of PR LIKE A BOSS!, I chat with Chloe Luper, founder of Social Soda, about what actually works, what’s a complete time-waster, and what’s next in the world of social media.Key Takeaways:Engagement is Queen: Forget vanity metrics—real engagement drives success on any platform.Algorithms Change, But Engagement Wins: Build a loyal audience to survive algorithm shifts.Common Social Media Mistakes: Inconsistency, lack of variety, and ignoring your audience will cost you.Organic vs. Paid Social: You don’t need a huge budget, but a small ad spend can make a big impact.Myth Busting: More followers ≠ more success. Quality engagement matters more than quantity.Best Platforms for Business: Facebook is still a powerhouse, and LinkedIn is an underused goldmine.Connect with Chloe & Social Soda:LinkedIn: @chloeluper @socialsodaInstagram: @socialsodaFacebook: @socialsodaukYouTube: @socialsodasdigitaleradiariesWebsite: www.socialsoda.co.ukListen & Subscribe: If you loved this episode, don’t forget to subscribe, share and leave a review! Stay tuned for more PR power moves on PR LIKE A BOSS!Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.