Social media video: Why authenticity wins with James Duncan

Are you looking for effective ways to nurture potential customers, get more leads, and spread brand awareness? Learn how to use social media video to get more business!In this episode of the Local Marketing Lab, James Duncan, director of marketing at Thrive Mortgage, shares how to use social media video to get more business and help you achieve exponential growth. Everyone in the organization can play a part by sharing their own stories and creating videos. With authentic, engaging videos you can educate your audience and naturally drive social media engagement.In this episode, you’ll learn:The importance of establishing yourself as an expert on social mediaHow to create authentic and educational social media video to get more businessTips to boost social media engagement and drive business growthThe power of storytelling in your video content and social media posts to captivate your audienceInsights to stay ahead of the competition by embracing innovation and experimentation with new marketing techniques