Social Media (What Actually Works?)

Everyone's posting. What's actually landing?This week we're asking what moves a student versus what's just noise we're all making at each other ... the polish-versus-authenticity question, who should be holding the account, and whether anyone under 18 cares when a building was built.Influencer guest: Horzy Genao, college counselor at The Franklin School in Jersey City, New Jersey.Practitioner guest: Adanna Smith, admissions counselor at Wayne State University in Detroit, Michigan, and president of Michigan ACAC.Join us for the most productive lunch meeting you'll take all week.Sponsors: · Caylor Solutions, caylor-solutions.com · Square One Consulting, square1ky.com · College Board Strategic Advisory Services, [email protected]