Social Media y moda: realidad y tendencias, con Estela Alcaide (Mango) y Patricia Díaz (Elogia Fashion Lab) [248]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Esta semana traemos un formato tertulia para hablar con dos especialistas de Social Media sobre cómo está el tema del marketing en redes sociales, con mucho foco en el vertical de moda. Para ello hemos liado a nada menos que la Social Media Strategist de Mango, Estela Alcaide y a la directora de la agencia especializada en moda Elogia Fashion Lab, Patricia Díaz. Conversan con Rubén Bastón, director de Marketing4eCommerce, sobre cuáles son los canales sociales más importantes a día de hoy (spoiler: Instagram y Tiktok centran la conversación, aunque facebook también dio juego); evolución de Instagram, qué pasa con BeReal, cómo hacer liveshopping, y tendencias como inteligencia artificial, social commerce y conversational commerce. Enlaces de interés: Accede a todo M4C Academy por 19€/mes (229€ al año) con el cupón PODCAST: https://bit.ly/academy-podcast) [Beloved sponsor] SoCloz: Tómate en serio la omnicanalidad: https://bit.ly/socloz-m4c Elogia fashion lab: https://fashion.elogia.net/

Episode metadata supplied by the publisher feed · Published Apr 10, 2023

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Social Media y moda: realidad y tendencias, con Estela Alcaide (Mango) y Patricia Díaz (Elogia Fashion Lab) [248]

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