Social Search, GEO-AEO : les nouvelles règles de la visib...

What this episode covers

Google n'est plus le premier réflexe de recherche. Chez les 18-24 ans, deux jeunes adultes sur trois utilisent déjà Instagram et TikTok comme moteur de recherche — et l'usage des moteurs IA explose. Les règles de la visibilité en ligne sont en train de changer en profondeur.Dans cet épisode, on décrypte trois concepts qui bousculent le référencement : le Social Search, le GEO (Generative Engine Optimization) et l'AEO (Answer Engine Optimization). Comment rester visible quand la recherche se fait sur les réseaux sociaux et directement dans ChatGPT, Gemini ou Claude ? Et quelle place pour la vidéo dans tout ça ?Au programme :– Pourquoi TikTok, Instagram et YouTube sont devenus de vrais moteurs de recherche– Ce que les moteurs IA changent concrètement pour vos contenus– Pourquoi YouTube est la plateforme la plus citée par les IA– 3 conseils concrets pour rendre vos vidéos visibles partoutLe chiffre à retenir : selon une étude BrightEdge, YouTube concentre en moyenne 20 % des citations de ChatGPT.Pour aller plus loin :Téléchargez notre livre blanc sur les tendances vidéo 2026 Bonne écoute !

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This episode is 5 minutes long.

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This episode was published on June 16, 2026.

What is this episode about?

Google n'est plus le premier réflexe de recherche. Chez les 18-24 ans, deux jeunes adultes sur trois utilisent déjà Instagram et TikTok comme moteur de recherche — et l'usage des moteurs IA explose. Les règles de la visibilité en ligne sont en train...

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