Social SEO Simplified: How to Optimize LinkedIn for Business [PODCAST]

(http://gloriarand.com/wp-content/uploads/2015/10/Social-SEO-linkedin-400x400.png) Most SEO experts spend all their time optimizing websites for Google. By doing that, they're missing out on a golden opportunity to help their clients - social search. Neil Patel writes in QuickSprout.com (http://www.quicksprout.com/2015/09/28/social-seo-simplified-how-to-optimize-for-the-other-search-engines/?utm_source=email&utm_medium=email&utm_campaign=email) that social search offers two big advantages: Less competition – it’s much easier to beat out amateurs and hobbyists who are accidentally ranking for terms than it is professional SEOs Simpler rankings – since there aren’t a ton of people trying to manipulate search results, their algorithms don’t need to be as sophisticated as Google’s. My last two podcast episodes have focused on optimizing your presence on Facebook (http://gloriarand.com/optimize-for-facebook-podcast/) and Twitter (http://gloriarand.com/twitter-search-engine-podcast/). In today's episode, I'm going to share some tips on how you can optimize LinkedIn for business. You can listen to the episode above, or on iTunes (https://itunes.apple.com/us/podcast/write-sell-succeed!/id1017711188?mt=2) or Stitcher (http://www.stitcher.com/s?=69738&refid=stpr)(where I'd LOVE to get your reviews when you have a moment.) Further reading and resources relevant to this episode: 3 Ways to Get More Leads from LinkedIn (http://gloriarand.com/leads-from-linkedin/) 4 Steps to Turn Cold Calls into Warm Leads with LinkedIn [INFOGRAPHIC] (http://gloriarand.com/4-steps-to-turn-cold-calls-into-warm-leads-with-linkedin-infographic/)