Social Shake-Up Branding episode artwork

EPISODE · Sep 12, 2019 · 39 MIN

Social Shake-Up Branding

from The Marketing Agency Leadership Podcast

Chris Strub's goal is simple: to grow his personal brand, to try to use that brand for social good by promoting nonprofits, and to make the world a better place. His I Am Here organization is an "umbrella" over the wide variety of entrepreneurial marketing activities he pursues around the U.S. . . . and the world. He feels the power of personal branding can be assessed through an individual's use of Twitter and Instagram. For his "50 States, 100 Days" project (May 15th to August 21st, 2015), Chris, a native New Yorker, traveled clockwise around the United States, starting in Greenville, SC, his adopted hometown, and ending his 4,500 mile journey in Asheville, NC. He traveled alone. In each state, he worked with a different youth-related nonprofit organization, shared all of their stories on iPhone-generated livestreaming video and Snapchat, and earned bragging rights as the first person to live-stream in all fifty states. Chris has a hunch that 50 States, 100 Days will be his keystone project – it has opened thousands of doors for him. Chris authored the book, 50 States, 100 Days. The Kindle version of this amazing journey through 50 States in 100 Days is available on Amazon at: https://www.amazon.com/50-States-100-Days-Book-ebook/dp/B019J7MA3Y. The print version is at: https://www.amazon.com/50-States-100-Days-Book/dp/1483594726. Oh, and the movie? Chris admits that the quality was not the best, but you can order a screening of that . . . and get tips for nonprofits who need to "up their game" with improved technologies he has since discovered on his website at teamstrub.com. In Fall of 2018, Chris launched GivingDayGuy.com. In this capacity, he partners with "giving days" nationwide, promoting collaborative localized fundraising events, training nonprofit organizations on social media marketing strategies, and live-streaming their stories. These efforts produce a phenomenal financial "harvests" for the nonprofits, donor satisfaction, and strengthened community ties. A win all around. Chris was interviewed at the 2019 Social Shake-Up in Atlanta, GA, where he spoke on Visual Storytelling. He can be followed @ChrisStrub on Instagram, Snapchat, Twitter and Meerkat at @ChrisStrub, or on his Facebook page at facebook.com/TeamStrub 

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Social Shake-Up Branding

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This episode was published on September 12, 2019.

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Chris Strub's goal is simple: to grow his personal brand, to try to use that brand for social good by promoting nonprofits, and to make the world a better place. His I Am Here organization is an "umbrella" over the wide variety of entrepreneurial...

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