Olivia Kupfer: Social Shifts & Scaling Spirits: Gen Z, Global Brands, and Career Risks

Join Molly Baker and our guest for a candid conversation on Gen Z social habits, global brand building, and the career risks that shape long-term growth. Drawing on her experience leading liqueurs at Diageo, Olivia shares what it takes to integrate and scale brands across markets, navigate shifting consumer behavior, and lead teams with clarity in a fast-changing industry. Together, they explore the evolving role of alcohol in Gen Z social life, the realities of burnout and boundary-setting, and why mentorship, self-awareness, and taking more risks can be some of the most powerful career tools. Whether you’re building a brand, leading a team, or rethinking your own path, this episode offers an honest look at leadership, reinvention, and growth in a changing world.