Social Shopping Part 1: Nic Jones of Situaction UK

We're kicking off Season 8 of The Playground Podcast with two conversations about changing retail environments. Retail in the toy business has always been dynamic. Howeverthe last 30 years since the launch of eBay and Amazon has seen almost constant evolution. Today, we are at the forefront of yet another development—social shopping.Already established in China, where I got to see this phenomenon in action—and the power of reaching a targeted, responsive audience—it will inevitably gain traction worldwide. Just look at TikTok Shop.To get a better view of the medium and the opportunities fortoymakers, I sat down with Nic Jones of Situaction UK. Nic has been around the toy biz for 30 years, and his company a leader in the current conversation about Social Shopping. Listen in as we explore the medium and the opportunities.