Social tokens interview with Ray Chiapuzio from Rally

Today we’re talking to Ray Chiapuzio, head of ecosystem at Rally, a blockchain-based creator company. As a creative person as a kid, Ray was led towards video games and ended up going into game design school. He went on to work at a game engine company and then worked at Disney building social and mobile games. Platforms and economics were changing fast and Ray was learning to design economics inside of games. This led him to get interested in blockchain in 2016. He was intrigued by crypto as programmable money, and how you could engineer rules into currency itself. The Need For Rally Rally was spawned out of blockchain creators needing more tooling. Rally aims to take virtual economy to the next phase, allowing creators to engage with fans using cryptocurrency. Rally helps creators span all challenges and networks. Their goal is to get 100 million people using crypto by building a network for ideas and tools. Rally gives creators the building blocks and protocol tools to create their own tokens. A creator must first apply and put up a proposal asking for funding within Rally and then the community votes on which creators to add. This is followed by general on boarding, announcements and PR. Once they’ve had a launch event the economy is set and ready to use. This is followed by a lot of experimentation on what a coin can do within a community. Successful Creators As Rally rounds out their experimentation phase, they’re looking towards developing playbook ideas and ways to think about a new creator economy. Right now they’re seeing trends with musicians being very successful in the space. Their success is driven a lot by already having a dedicated community of fans that they can easily plug into. They’re also seeing success with organization of people such as esports, commentators, etc. Exciting Things To Come Ray is most excited about the growth outside of Rally and providing ways for anyone to build tools for creators. Now that they have a strong foundation, the media is starting to pay attention. Ray is excited to see creators succeed, causing people to get interested in why they’re succeeding. If you’d like more information on what Rally is about or what they’re up to, visit rally.io where you’ll also find the link to their Discord community. -- Divi is creating the world's first closed-loop, vertically-integrated cryptocurrency ecosystem. Much like Apple's ecosystem is anchored by iCloud, the Divi Project blockchain serves as the core of the Divi network of technologies. Thanks to a keen understanding of the divide that separates the mainstream from the crypto world, the Divi team is able to create solutions to the industry's biggest problem: adoption by non-technical users. Divi's user-friendly, one-click solutions aim to bring blockchain-based payments into modernity with great UX. In this podcast, we will cover all aspects of cryptocurrency, hot topics, and technology as worldwide adoption grows.