Socials & SoulCycle: How Dropping Out of College & Front Desk Job Changed Everything w Allie DePinto

This week we're sitting down with Allie DePinto, a Jersey girl who’s built her entire career on her own terms. From working the 5:30 am front desk shift at SoulCycle to now running her own social media business and working with some of your favorite brands like Phoebe Gates and PhePhe, Allie's story is proof that trusting your gut asking for the yes, and figuring the rest out later WORKS.  We get into how she landed her first client (spoiler: she asked), how to price your services when you have no idea what you're doing, and why content creation is the most valuable skill you can offer right now. We talk about the decision to drop out of college, why having corporate experience before going freelance is so important, and how SoulCycle became the through line of her entire life, including how she met her fiancé. On the influencer side, we talk about Allie's 2.0 era, the walk and talk content that's taking over her feed, and why she started treating herself like a client. We get into the truth about the algorithm (consistency over perfection, always), how to navigate brand deals and gifting without undervaluing yourself, and why over delivering is actually what gets you paid partnerships. Plus, the Taylor Swift SoulCycle April Fools campaign that went viral, pissed off instructors, and made it on The Toast. A true cultural moment. Basically, this one is for anyone who wants to quit the 9-5, start something of their own, or needs a little reminder that you do not, in fact, need to do things the normal way. Allie's energy is infectious, her advice is practical, and her story is proof that you don't need to follow the traditional path to build something incredible. Also, our English bulldogs might be related, which is the most important takeaway from this entire conversation. Follow Allie on Instagram @alliedepinto (three L's for now, two L's coming after the wedding). Let's get into it. Let's schmooze. Chapters: 00:00 Welcome and Introduction to Allie DePinto 03:49 Building a Social Media Consultancy from Scratch 06:36 Landing Your First Client and Overcoming Rejection ( Terra Pilates, Phoebe Gates, PhePhe) 09:41 The Value of Corporate Experience Before Going Freelance 10:17 Content Creation: Your Most Valuable Asset 12:41 Pricing, Retainers, and Building Your Rate 16:18 The Decision to Drop Out of College 20:36 The Hustle Year: Working Multiple Jobs to Make It Work 22:14 Being Different and Following Your Own Path 28:05 SoulCycle Origins and Meeting Her Fiancé 32:48 Long Distance to Living Together: The Relationship Journey 43:16 The Allie 2.0: Treating Yourself Like a Client 46:32 Consistency Over Perfection: The Algorithm Truth 48:32 Brands Doing It Right: Dairy Boy and Building a World 52:40 The Taylor Swift April Fools Campaign at SoulCycle 1:00:47 The Freelance Financial Reality: Insurance, Taxes, and Structure 1:05:55 Brand Deals and Over-Delivering: The 2026 Strategy 1:08:35 Dream Brands and Manifesting: J.Crew and Beyond 1:09:25 Where to Find Allie and Final Thoughts