Soda and Video Games Together Again with Sprecher Brewing episode artwork

EPISODE · Feb 28, 2025 · 10 MIN

Soda and Video Games Together Again with Sprecher Brewing

from The Upswing

WTMJ host Jeff Sherman was joined on the phone by Sam Keene, Chief Marketing Officer of Sprecher Brewing Company. Jeff first asked Sam about his former company Juvee which got acquired by Sprecher and how the transition went for him. Jeff next asked Sam about their partnerships with video game brands like Call of Duty and Assassin’s Creed. He also asked about concerns over sugar content and Chicago’s green river during St. Patrick’s Day.

WTMJ host Jeff Sherman was joined on the phone by Sam Keene, Chief Marketing Officer of Sprecher Brewing Company. Jeff first asked Sam about his former company Juvee which got acquired by Sprecher and how the transition went for him. Jeff next asked Sam about their partnerships with video game brands like Call of Duty and Assassin’s Creed. He also asked about concerns over sugar content and Chicago’s green river during St. Patrick’s Day.

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Soda and Video Games Together Again with Sprecher Brewing

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This episode was published on February 28, 2025.

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WTMJ host Jeff Sherman was joined on the phone by Sam Keene, Chief Marketing Officer of Sprecher Brewing Company. Jeff first asked Sam about his former company Juvee which got acquired by Sprecher and how the transition went for him. Jeff next...

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