SodaStream's Future in the Wake of Poor Sales

SodaStream revealed in a recent investor call that sales were down by almost 40 percent. The company is in the midst of switching its marketing campaign from focusing on its environmentally friendly properties to the fact that its machines can carbonate water. The hope is that by plugging into consumer’s desire to drink more water, the company can recapture lost sales.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.