Sodexo Engage Case Study: Leading Through Uncertainty – A Sodexo Story

The story of this presentation is based on the Sodexo engage – marketing team of the year – award entry, which is centred around marketing leading the company strategy and core initiatives through a period of macro uncertainty. Using 3 case study reference points, this keynote explores:  -        Mindset of a marketing team that leads through uncertainty -        Marketing Strategic Impact 1: Public Sector (Free school meals and Covid tests) -        Marketing Strategic Impact 2: Private Sector (Cost of Living and Cashback) -        Marketing Strategic Impact 3: Internal Engagement (company communication and engagement) -        Key Takeaways (common themes across all 3 examples):  -       Story tell with impact / Lead with the Business / Stand with your people