Soft Drinks in Sub-Saharan Africa

Although soft drink sales in Sub-Saharan Africa keep up with larger markets such as North America and Western Europe, individual consumption rates are much lower. This is mainly due to the diversity of the region in both population and disposable income. Going forward, the rising middle class in the region will stimulate growth of soft drinks.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.