Soft-launch Strategies That Lead to Immediate Sellouts

from Shopify Masters · host Shuang Esther Shan, Claudia Snoh, Kloo, Shopify

Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.For more on Kloo and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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This episode is 30 minutes long.

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This episode was published on January 21, 2025.

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