Soft Power

In Episode 64, hosts Hanaa and Lucien kick off by catching up on more travel and some interesting feedback they received. Then Hanaa leads a DEEPDIVE on how Saudi Arabia is building a national skills ecosystem to reshape its economy and elevate its global influence - and leaning on the power of cultural storytelling as it transforms itself. That's a facet of Vision 2030 that isn't headline-grabbing and is a patient build over time, but starting to pay off for the Kingdom. Skills are no longer just a workforce issue; they are a strategic asset - one Saudi Arabia is seeking to leverage to and through 2030. The hosts then get into some interesting news emerging from the Kingdom, including Saudi Arabia's ambitious infrastructure projects, a coffee-driven IPO boom, and leadership changes.  📈 The TWENTY30 is the #1 podcast on Saudi Arabia in English. Subscribe for free wherever you get your podcasts:   YouTube: https://www.youtube.com/@thetwenty30   Spotify: https://open.spotify.com/show/0uuKNWrgbQPMBIx3XY6YGU   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty30/id1742574206   Get episodes and exclusive content delivered to your email inbox free: https://thetwenty30.com   📧 You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com.   The TWENTY30 Podcast is a production of The TWENTY30 Media Group, LLC.