Soft Power - Part One episode artwork

EPISODE · May 17, 2010 · 22 MIN

Soft Power - Part One

from The Documentary Podcast: Archive 2010 · host BBC World Service

The ability to get what you want by attracting and persuading others to adopt your goals is known as soft power. Philip Dodd examines the areas where this art of persuasion is being used. In the first part, he takes a look at how China's global charm offensive is taking shape - why they want to be loved and take the world's attention.

Episode metadata supplied by the publisher feed · Published May 17, 2010

The ability to get what you want by attracting and persuading others to adopt your goals is known as soft power. Philip Dodd examines the areas where this art of persuasion is being used. In the first part, he takes a look at how China's global charm offensive is taking shape - why they want to be loved and take the world's attention.

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Soft Power - Part One

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The ability to get what you want by attracting and persuading others to adopt your goals is known as soft power. Philip Dodd examines the areas where this art of persuasion is being used. In the first part, he takes a look at how China's global...

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