Soft Skills Sell: The Overlooked Advantage in Business Growth with Ryan O’Keeffe

As the year winds down, it’s easy to hit pause on your business development efforts. But what you do now will shape your Q1. This episode is your invitation to take inventory, revisit how you're showing up, and bring more intention into the way you lead and sell.Ryan O’Keeffe is a founder, father, and people promoter. He leads Jago, the first and only BCorp-certified personal brand consultancy helping purpose-led leaders gain clarity on who they are and the value they bring to the world—so they can lead with more presence and impact.We explore how emotional intelligence shows up in the sales process, and why soft skills are your most underrated business advantage.In this episode, we cover:Why your personal brand is already speaking for you—intentionally or notHow emotional triggers show up in sales (and what to do with them)Why EQ matters more than polish when building trustWhat most founders get wrong about visibilityHow to assess your brand with one simple (free) toolSales as Service Challenge — Start Now!This week’s challenge is simple but powerful:Take 10 minutes to complete Jago’s free Personal Brand Health Check.Whether you’re running solo or leading a full team, your personal brand shapes how people connect with you, refer you, and remember you. This tool helps you reflect on where you're aligned—and where your visibility might need a reset.Links & Resources:Learn more about JagoConnect with Ryan on LinkedInHoliday special offers for SAS ListenersJoin us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your  5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away. Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.Your next client - calculate what it takes.Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call. Connect with Tam on LinkedIn. Produced by KNWN Media. Executive Producer: Jess Milanes.