Software Buying Tips and Tricks from an Insider

What this episode covers

This week on the Friday 15, Andy & Brian talk with Gireesh Sahukar, a longtime software executive and eCommerce practitioner about what software buyers REALLY need to ask their potential vendors about their products. Here's a hint - you don't just want a list of product features that they say meets your needs...and why executive churn may not be a bad sign. The Paradigm B2B eCombine Master B2B Nexus

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 22 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on October 31, 2025.

What is this episode about?

This week on the Friday 15, Andy & Brian talk with Gireesh Sahukar, a longtime software executive and eCommerce practitioner about what software buyers REALLY need to ask their potential vendors about their products. Here's a hint - you don't just...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.