Software Buying Tips and Tricks from an Insider

Episode 104 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Software Buying Tips and Tricks from an Insider" was published on October 31, 2025 and runs 22 minutes.

October 31, 2025 ·22m · Master B2B Friday 15

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Summary

This week on the Friday 15, Andy & Brian talk with Gireesh Sahukar, a longtime software executive and eCommerce practitioner about what software buyers REALLY need to ask their potential vendors about their products. Here's a hint - you don't just want a list of product features that they say meets your needs...and why executive churn may not be a bad sign. The Paradigm B2B eCombine Master B2B Nexus

Episode Description

This week on the Friday 15, Andy & Brian talk with Gireesh Sahukar, a longtime software executive and eCommerce practitioner about what software buyers REALLY need to ask their potential vendors about their products.

Here's a hint - you don't just want a list of product features that they say meets your needs...and why executive churn may not be a bad sign.

The Paradigm B2B eCombine

Master B2B Nexus

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