Software Product Manager Melissa Perri Got Stuck in the ”Build Trap”

Author of Escaping the Build Trap Show notes: https://www.markgraban.com/mistake96 My guest for Episode #96 of the My Favorite Mistake podcast is Melissa Perri. She is the author of the book Escaping the Build Trap: How Effective Product Management Creates Real Value. Melissa does many things, including hosting the podcast Product Thinking with Melissa Perri. She is Founder & CEO of Produx Labs. Melissa created the online school Product Institute, where she has shared her scientific approach to Product Management with over 3500 students. She also started a program called the CPO Accelerator. In 2019, Melissa was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program. Melissa is a highly sought-after keynote speaker, having addressed audiences in over 35 countries. She has a B.S. in Operations Research and Information Engineering from Cornell University. In today's episode, Melissa shares her “favorite mistake” story related to working for a software company, where they produced a big requirements document and then built software that, basically, nobody wanted to use. People SAY they’ll use it, but really?? Other topics and questions: How do we know if it’s a great startup idea? The Highest Paid Person's Opinion? Risk of creating smaller batches but not being open to experiments not working out *MVP – minimum viable product Delegating the things you’re really good at Didn’t listen to gut over advice, warring with herself for years “Experiment theatre” What is “The Build Trap”? As a consultant, have to be careful not naming names when presenting on stage or doing podcasts… everyone’s on a journey Product management mistakes? Is the problem the product managers or the company? Find Melissa onTwitter LinkedIn --- Support this podcast: https://podcasters.spotify.com/pod/show/favorite-mistake/support