Sohaib Masood, the CEO & Master Franchise Partner of Pepe’s Piri Piri

Today we're joined by Sohaib Masood, the CEO & Master Franchise Partner of Pepe’s Piri Piri, Mr Masood has successfully brought one of the UK’s fastest growing flame grilled chicken chains 'Pepe's Piri Piri' to the UAE, where it has been experiencing tremendous success. During his university years in London, Mr Masood developed a love for food and dining out. It was there that he discovered Pepe’s restaurant where he almost ate at every day. The unique flavours kept him going back for more. He was a loyal fan long before becoming the brand’s franchisee.Topics:- The Story Of Pepe’s Piri Piri- The Marketplace and competition- Plans for the future