Solar lighting: unleashing the brand

Episode 60 of the Didn't See It Coming with Marc Stoiber podcast, hosted by Marc Stoiber, titled "Solar lighting: unleashing the brand" was published on August 3, 2019 and runs 26 minutes.

August 3, 2019 ·26m · Didn't See It Coming with Marc Stoiber

0:00 / 0:00

Episode Description

Solar lighting as a brand is beset by misperceptions. People still overwhelmingly believe the lights break, the batteries don’t last, the whole category is a cheap, Home Depot novelty.

Winning hearts and minds over to solar may be a big challenge. But the reward for breaking down the misperceptions will be huge.

Justin Taverna, co-founder of First Light Technologies, is determined to make First Light that breakthrough brand.

I’ve known Justin and his First Light co-founder Sean Bourquin a number of years now. I helped them streamline their brand message then, and I’m...

Share this episode

Similar Episodes

Epi 294: Pillow Fight

Apr 10, 2026 ·58m

724: How to Grow a Boutique Fitness Studio Without Burning Out

Apr 9, 2026 ·24m

723: Live from The HFA Show 2026: Lise Kuecker and Mike Goscinski

Apr 7, 2026 ·30m

Epi 293: Clicking Chemistry

Apr 2, 2026 ·57m

722: From Manager to Leader: The Mindset Shift that Transforms Your Studio Team

Apr 2, 2026 ·8m

721: Why Clients Quit Your Fitness Studio

Mar 31, 2026 ·22m

Similar Podcasts

The Business of Boutique Fitness Lise Kuecker I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, s Moses Didn't Really See God Brenda ben Jesus said no man has ever seen God Twin My Heart The Podcast AwesomenessTV Veronica and Vanessa Merrell are spilling the tea on their hit YouTube dating competition show, "Twin My Heart." This weekly podcast follows the latest episodes, and not only breaks down the steamy moments the viewers see on-screen, but also the dramatic behind-the-scene moments that didn't make the cut. Dear Viv: No-nonsense advice The Pool Each Tuesday, The Pool’s resident agony aunt Viv Groskop tackles personal problems, emotional issues and all the nightmares of life both large and small.Viv Groskop gained her agony aunt qualifications at the School of Life, having made a load of mistakes, said a lot of idiotic things, smoked way too many cigarettes (40 a day at one time) and drunk too many glasses of wine, including wine she didn’t even like. She’s had lots of miniature everyday breakdowns where she’s used good friends, self-help books and lots of therapy to get through this occasional pain in the ass we call life. Now she's here to dispense the tough-love that your friends are too polite to give you.If you have a question for Viv, email [email protected]. All submissions will be kept anonymous. Hosted on Acast. See acast.com/privacy for more information.

URL copied to clipboard!