EPISODE · May 14, 2026 · 22 MIN
Sole Free - Sneakers & Culture - Eastbay founders Art Juedes and Rick Gering
from Sole Free - Sneakers & Culture · host Harlan Friedman
The Eastbay Founders Reveal How Sneaker Culture REALLY Started 👟🔥Before SNKRS apps, shock drops, and sneaker influencers… there was Eastbay. 👟📬On this episode of Sole Free, Harlan sits down with Eastbay founders Art Juedes and Rick Gering to talk about how a small catalog from Wisconsin became the blueprint for modern sneaker culture.From Michael Jordan and Run DMC to the rise of Nike, Adidas, retro sneakers, and sneaker hype — this conversation is a deep dive into the sneaker game before the internet existed.They reveal:🔥 How Eastbay started🔥 The truth about sneaker culture in the 80s & 90s🔥 Why catalogs created sneaker hype🔥 Early Air Jordans, Superstars & Iverson stories🔥 What sneaker companies STILL don’t understand todayPlus, all proceeds from The Book of Eastbay go toward fighting childhood cancer.Watch now if you grew up circling sneakers in the Eastbay catalog. 📖👟#SoleFree #Eastbay #SneakerCulture #MichaelJordan #NikeEXECUTIVE PRODUCERS: Harlan Friedman and Donna DrakePRODUCER/EDITOR: Robin C. AdamsFollow for more NYC culture: @theofficialharlan & solefreeradio.com
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Sole Free - Sneakers & Culture - Eastbay founders Art Juedes and Rick Gering
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