Solo but Not Alone: Leading Lean Marketing Teams in the AI Age with Todd Krise

Most people think you need a team, office, and round-the-clock hustle to run a successful marketing team. Todd Krise is here to challenge that. In this episode of Activating HOPE, he shares how he left traditional agency life to build a solo business powered by AI and designed for freedom. You’ll hear how to launch your own setup—tools, processes, and mindset included.But this episode isn’t just about going it alone. Todd also introduces a growing network of like-minded marketers—what he calls “mercenaries”—who are building lean operations while tapping into shared tools, knowledge, and accountability. And for those leading teams, there’s a powerful takeaway: AI isn’t just for automation, it’s a tool for developing people. Todd explains how leaders can use AI to upskill team members, streamline collaboration, and create a more empowered, agile workforce.Whether you're freelancing, transitioning out of a full-time role, or guiding a team through digital transformation, this episode will show you a smarter way to grow—without the bloat, burnout, or bureaucracy.Todd Krise is the founder of MercenaryMarketing.ai, where he helps marketers and small business owners learn how to run lean, AI-powered agencies without the need for big teams or bloated systems. With a master’s degree in business communication and six years of experience teaching digital marketing as an adjunct professor, Todd blends practical know-how with a no-fluff approach to modern marketing.After leading media operations inside traditional agencies, he stepped out on his own to prove that solo operators can deliver more value—faster—when they pair the right tech with the right mindset. His mission is to help others take back control of their time and income by simplifying the business side of marketing. Todd shows how AI can power both personal freedom and team growth without adding unnecessary overhead. Through automation, clear strategy, and a little bit of grit, he helps professionals build flexible, profitable careers—without burning out or selling out.