Solving a $70 Billion B2B Rebate Problem with Enable Co-Founder and CEO, Andrew Butt

Andrew Butt is the Co-Founder & CEO of the Cloud-based SaaS solution for B2B rebate management Enable. He shares how his passion for technology and a need uncovered during another successful startup he built has driven to the innovative solutions Enable is bringing to the market. Three things in this episode that we dive into. 1️⃣ How AD scaled to $45bn in revenue with Enable2️⃣ Delivering on Customer Delight Experiences3️⃣ Digital first delivering real-time profitabilityWebsite: https://www.enable.com/Linkedin: https://www.linkedin.com/company/enable-softwareFacebook: https://www.facebook.com/EnableSoftwareInstagram: https://www.instagram.com/enablesoftwareTwitter: https://twitter.com/EnableSoftwareYoutube: https://www.youtube.com/user/EnableDotComSupport is provided by Solvpath, an A.I.-driven customer support system that uses a visual format and self-serve technology to quickly and effectively resolve issues, resulting in satisfying support experiences for customers. Get the best customer support system for your business. Get Solvpath. Get started by visiting www dot Get Solvpath dot com www.getsolvpath.com 00:00 Intro01:37 Similarities in Leading a Fintech and Piloting a Helicopter 02:46 Successful businesses are built through relationships03:58 Why Build a B2B Rebate Platform? 05:12 B2B rebate market definition and size07:26 Tracking breakage and redemption of B2B rebates 08:46 Bringing B2B rebates out of Spreadsheets10:45 Enabling transparency in rebate deals11:45 Digital first delivering real-time profitability13:19 Customer Delight Experiences16:06 Innovative customer-driven product development 19:01 Market successes with eyes on expansion21:04 Increasing the velocity of payment remittance22:52 How AD scaled to $45bn in revenue with Enable25:10 Enabling global growth 27:14 Getting started with Enable28:08 Closing Thoughts