EPISODE · Oct 6, 2020 · 27 MIN
Solving the 3rd Party Cookie Monster Challenge
from The Future of Commerce Podcast · host The Future of Commerce
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What this episode covers
Join Sonny Dasgupta, Head of Product Marketing for SAP Customer Data Cloud and guest Fatemeh Khatibloo, Vice President and Principal Analyst at Forrester in our new B2C Marketing mini-series to explore the latest topics in B2C marketing, such as third-party tracking cookies, data privacy and ethics, and the implications of COVID-19 on CMOs and CDOs. In our first episode, we get to know Fatemeh a little bit better on how work life has changed for her in COVID-19 times. In addition, she shares potential solutions to tackle the cookie challenge that makes sense for both consumers and brands.
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Solving the 3rd Party Cookie Monster Challenge
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