Solving the Consumer Puzzle: CAB, Sysco and an Angus Producer Talk About Win-Wins

Consumers want to eat beef, and producers are doing the right things — the opportunity lies in communicating that with data through the supply chain. A buyer for the largest broadline foodservice distributor in the world sits down with an Angus breeder and a beef brand representative to talk all things beef demand. Did they solve the consumer puzzle?Listen to the last episode in our inaugural season of The Angus Conversation, recorded live from Angus Convention. HOSTS: Nicole Erceg, Certified Angus Beef; Miranda Reiman GUESTS: Jonathan Perry, Jessica WillinghamJessica Willingham is the Director of Beef procurement for Sysco, the world’s largest broadline foodservice distributor and an important Certified Angus Beef licensed partner. Formerly with JBS and Tyson, Jessica is focused on serving the beef industry and involved in Sysco’s beef sustainability initiatives.Johnathan Perry, manages Deer Valley Farms near Fayetteville, Tenn., and owns Hickory House restaurant (a Certified Angus Beef licensee) with his wife, Jackie. He chaired the Certified Angus Beef Board of Directors from 2020 to 2022, and currently serves as the Association’s treasurer. Related Reading: Breeding for a Better Future: https://www.angusjournal.net/post/breeding-for-a-better-futureThe Cattle Contribution: http://www.angusjournal.com/articlepdf/0122-cab-ducks-unlimited.pdfCut the Bull:  https://www.cutthebull.info/Don't miss news in the Angus breed. Visit www.AngusJournal.net and subscribe to the AJ Daily e-newsletter and our monthly magazine, the Angus Journal.