Solving the Hardest Problems in Fintech | Yair Levin

What does it take to scale from a single-product company to a multi-product platform, without losing customer focus or speed?This week on Zero to One, I’m joined by ⁠Yair Levin⁠, a product leader who’s helped companies like SoFi, Gusto, Remitly and Velocity Global do just that. From launching new fintech products to leading platform teams and building with AI at scale, Yair brings a thoughtful, execution-first lens to complex product challenges.We cover:His 4-part validation framework to de-risk 0-1 betsLessons from scaling Gusto from payroll to multi-productHow SoFi prioritized stock vs. crypto using a clever painted door testBuilding AI as a problem-solver, not a shiny objectCreating moats through cross-product integrationThe biggest mindset shift for PMs trying to move into leadershipYair also shares the early product decisions that shaped his career, how he thinks about autonomy in product teams, and what to watch as AI continues to reshape the product landscape.