Solving the "Mobile Engagement Crisis" With Personalization And Optimization

Josh Todd, CMO of Localytics, draws from case studies and hard data to show marketers how they can harness personalization and optimization to solve the impending "Engament Crisis" and win back consumer interest and trust. Josh tells our hosts -- Peggy Anne Salz and Shahab Zargari -- why (and how) push notifications -- which have been shown to increase app engagement by 88% -- should be top of mind with marketers and brands.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What this episode covers

Josh Todd, CMO of Localytics, draws from case studies and hard data to show marketers how they can harness personalization and optimization to solve the impending "Engament Crisis" and win back consumer interest and trust. Josh tells our hosts -- Peggy Anne Salz and Shahab Zargari -- why (and how) push notifications -- which have been shown to increase app engagement by 88% -- should be top of mind with marketers and brands. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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How long is this episode of Mobile Presence?

This episode is 29 minutes long.

When was this Mobile Presence episode published?

This episode was published on June 1, 2016.

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