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Solving the "Mobile Engagement Crisis" With Personalization And Optimization episode artwork

Jun 1, 2016 29 min

Solving the "Mobile Engagement Crisis" With Personalization And Optimization

from Mobile Presence Hosted by WMR.FM

Josh Todd, CMO of Localytics, draws from case studies and hard data to show marketers how they can harness personalization and optimization to solve the impending "Engament Crisis" and win back consumer interest and trust. Josh tells our hosts -- Peggy Anne Salz and Shahab Zargari -- why (and how) push notifications -- which have been shown to increase app engagement by 88% -- should be top of mind with marketers and brands.

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Profit Powerhouse Glenn Poulos Glenn Poulos is the co-founder, Vice President, and General Manager of Gap Wireless Inc., a leading product and service distributor for the mobile broadband and wireless markets. With over three decades of experience in sales, he has spent thousands of hours in the field or on the phone with customers and working with salespeople to help create several very successful companies. He is now also the host of this podcast, Profit Powerhouse!Our 20 to 30-min podcast shares amazing founder stories who reveal the smartest strategies for scaling TODAY.

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How long is this episode of Mobile Presence?

This episode is 29 minutes long.

When was this Mobile Presence episode published?

This episode was published on June 1, 2016.

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