Solving the Protein Problem | Bruce Friedrich

In Episode #148, I sat down with Bruce Friedrich, the founder and president of Good Food Institute, a not-for-profit organisation developing the roadmap for a sustainable, secure, and just global protein supply. Their objective? To create a world where alternative proteins are no longer alternative.   See the previous episode with Bruce (#109) here. For more insights and reflections, visit The Proof website for the full show notes.    Enjoy, friends.   Simon Want to support the show?  The best way to support the show is to use the products and services offered by our sponsors. To check them out, and enjoy great savings, visit theproof.com/friends. You can also show your support by leaving a review on the Apple Podcast app and/or sharing your favourite episodes with your friends and family. Simon Hill, Msc, Bsc (Hons)  Creator of theproof.com and host of The Proof with Simon Hill  Author of The Proof is in the Plants  Watch the episodes on YouTube, or Listen on Apple/Spotify  Connect with me on Instagram, Twitter and Facebook  Download my complimentary two week meal plan and high protein plant performance recipe book