Some News to Kick-Off December

Welcome back to Intellicast! It's hard to believe we are in the final month of 2023. Brian Lamar and Producer Brian have lined up a quick news episode to help you ease into December. Starting the episode, the guys talk about the Q3 earnings reports from Ipsos and ComScore. The two are like two sides of a coin regarding the financial results they reported.  Next, the guys discuss some of the executive changes at Toluna in the wake of its acquisition of MetrixLab earlier this year. The changes included MetrixLab's former global HR director, Hans Verhulst, being named Chief People Officer and Jolique Weelink being named the Chief Insights Officer. Brian and Brian then discussed GMO's new API connection method, Organic Sampling. Producer Brian asks if this is just River Sampling 2.0, which Brian Lamar thinks could be. Although he feels it improves connecting studies to the right respondents, it doesn't matter. In the last story of today's episode, Brian and Brian discuss the rebranding of Kantar Public to Verian.  Thanks for listening! We are proud to collaborate with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices