Somerville Connects: Stories of Reinvention and Resilience with Jojo LaRiccia

Jojo was born in the North End of Boston. She went to Berklee College of Music as a singer/songwriter. JoJo never graduated due to the promise that she made to her Dad that if he died she’d take over the family business. She worked on Boston's Waterfront for 35 years as a Vendor selling Balloons, Novelties, T-Shirts, and Boston Souvenirs. Jojo took her pushcart and turned it into a Children's TV show "JoJos DreamCart" (helping kids to believe in themselves and their dreams) which aired on PBS in RI and in many countries throughout the world. From her DreamCart she continued as a Filmmaker helping many people to advance their careers. Jojo was nominated 4x for the local Emmy for her Expertise in Audio as well as her Children’s TV show, JoJo’s DreamCart. Her podcast "Somerville Connects" (what's your Somerville story) brings Somerville to life by chronicling the unique personalities that shape the diverse city. Her passion and business are creating your sales pitch to use as your Video Email Signature or in your Social Media, Website, QR Code, and Business Profiles. Episode Highlights: Wishing for three years to catch up. (1:49) JoJo's story and how she reinvented her career. (4:12) The story of how she got into photography. (9:09) JoJo's journey into the media industry. (11:23) When we’re young, we don’t have the emotional capability to have the wow factor of an adult. (15:46) What are some of the nuggets or advice that you can give women that are going through a change? (18:16) What we consume with our mind is like a weld oil machine. (19:51) You can have whatever you want in this life. (23:02) “It’s Only Day Away” (25:27) Key Takeaway: "You can achieve anything if your mind, body, and spiritual side are in harmony." Resources: LinkedIn Website