Something Something about Lynette VanBeber
from Something Something Podcast - A Creative Podcast Hosted by Something Something Podcast
Lynette VanBeber works in advertising for a broadcast TV station and helps businesses succeed through the development of marketing plans and the implementation of strategies using a variety of advertising media. She’s worked with almost all forms of mass media and has watched consumer behavior and media consumption change throughout her career; however, the pandemic significantly impacted the media landscape. With the focus shifting from mass to more individualized consumption, the methods to help businesses succeed is in a transition. Lynette is a graduate of Baylor University with a BBA in Marketing and Management and a Master of Science degree in Marketing from the University of Colorado. A Colorado native and currently living in Central Texas, she has two awesome kids, is active in local philanthropy, and spends as much of her spare time as she can outdoors.
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