Something's Brewing: How Jackson's Only Brewery Came To Be

Jackson was the only capital city in the entire country without a brewery until Fertile Ground Beer Co. came along. In this episode of Moore on That, brewery owners Matthew McLaughlin and Conner Reeves share how a bold idea became a beloved Jackson gathering place. From naming the brand and shaping the space to finding the right brewer and creating beer that feels approachable and high-quality, this conversation is all about vision, risk, and building something the city could truly claim as its own.