Sondra Samuels, President & CEO, Northside Achievement Zone (NAZ) episode artwork

EPISODE · Aug 8, 2025 · 20 MIN

Sondra Samuels, President & CEO, Northside Achievement Zone (NAZ)

from HOW Conversations · host The HOW Institute for Society featuring hosts Dov Seidman and Dana H. Born

[Archive Interview from Jun 28, 2021]Sondra Samuels has been admirably leading her North Minneapolis community through challenges for more than 20 years.  Last year, the founder and CEO of the Northside Achievement Zone - known as NAZ --  relied on her values-based leadership frameworks when the pandemic hit her neighborhood hard followed by the murder of George Floyd just a few miles away.  Sondra believes progress comes through unity, “Those of us in any leadership capacity that has to be our rallying cry, I don't move forward without you and you don't move forward without me, no matter how much you think you do.”  Sondra talks with Dov Seidman about how she brings people together to have difficult conversations, used a pause to start community healing after George Floyd’s murder and why she believes true justice starts with extending mercy.  The two also discuss the moral imperative for leading with empathy and the importance of community leaders.NAZ is a collaborative of 33 community-based organizations and 8 schools providing family support to make measurable change in North Minneapolis.READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority.  We are creating the tools leaders need to make principled, ethical and values-based decisions.  We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.  Learn more at https://thehowinstitute.org/   

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[Archive Interview from Jun 28, 2021] Sondra Samuels has been admirably leading her North Minneapolis community through challenges for more than 20 years. Last year, the founder and CEO of the Northside Achievement Zone - known as NAZ -- relied on her values-based leadership frameworks when the pandemic hit her neighborhood hard followed by the murder of George Floyd just a few miles away. Sondra believes progress comes through unity, “Those of us in any leadership capacity ...

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Sondra Samuels, President & CEO, Northside Achievement Zone (NAZ)

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