Sonic Branding with Willemijn van Hussen

Today we speak with Willemijn van Hussen - a trained concert pianist, strategy consultant - co-founder and owner of Sonic Branding agency TAMBR. We talk about the power of our senses and how sound can make a difference in recognising a brand and what it stands for. Willemijn shares with us insights from an audio branding project, with a sonic logo, brand anthem and different sound assets that are used strategically.  Among others, we hear the brand anthem of Lazy Vegan and how this might be different from other brands in the industry. Willemijn gives tips for students who work on sound assignments and for brands that want to make a start with sonic branding. Show notes Connect with Willemijn: https://www.linkedin.com/in/willemijnvanhussenfuhring/  TAMBR Sonic Branding Agency: https://www.tambr.nl/en/ Steve Keller Audio Alchemist: https://musicthinking.com/blend-sound-science-with-sound-art-to-make-sound-decisions-with-steve-keller/  Show support Please choose one or more of the ‘three ways to support the show’: Subscribe to the podcast. Leave us a review — even one sentence helps! I appreciate your support; it helps the show! Tell your friends about the podcast and musicthinking.com Buy the book The Power of Music Thinking and/or the Jam Cards at a 20% discount using musicthinking20 at the check-out of the BIS Publishers website only.​​