Sonic Seasoning: Can Sound Influence Your Taste?

This week on Jams ’N’ Cocktails, Brad Brock and Jordyn Taylor put their senses to the test with a boozy, music-filled experiment exploring the fascinating world of sonic seasoning—the idea that what we hear may influence how we experience flavor. Armed with custom-made soundscapes and a lineup of classic cocktails, they discover whether the perfect soundtrack can make a drink taste smoother, sweeter, richer… or if it’s all just a delicious excuse to sip cocktails and jam out. From espresso martinis to Negronis, the duo shares plenty of laughs, unexpected reactions, and surprising discoveries about the powerful connection between taste, memory, mood, and ambiance. The episode dives into how music, lighting, smells, and atmosphere work together to create unforgettable experiences—and why the right vibe might be the secret ingredient behind your favorite night out.LINKSJNC Official SiteSupport us on Patreon