Sonic's marketing pivot
from Ad Age Marketer's Brief Hosted by Ad Age
Sonic is synonymous with drive-thrus, but for its newest campaign the fast feeder takes a step away from the drive-thru, at least visually, as it plugs the crave-a-bility of its food. CMO Lori Abou Habib discusses the new approach, as well as what it is like to work for parent company Inspire Brands.
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This episode is 21 minutes long.
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This episode was published on November 2, 2022.
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