Sonja Jacob - Content Marketing Lead at AppDynamics - Redefining Content in the Age of Growth

Sonja Jacob is Content Marketing Lead at AppDynamics. In this episode we explore the world of content marketing in B2B SaaS and redefine what content means in the age of growth, including: - How content marketing has evolved over the last 10+ years in B2B SaaS - How to create a growth-centred content marketing strategy - How to align content with business goals and measure ROI of content - Library vs Publication thinking in content - How to diversify risk in your content marketing - What content marketers should focus on in 2020 and beyond Links AppDynamics >> https://www.appdynamics.com/ Several Short Sentences About Writing by Verlyn Klinkenborg >> https://www.goodreads.com/book/show/13155290-several-short-sentences-about-writing Tech Bound email newsletter by Kevin Indig >> https://www.kevin-indig.com/tech-bound/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward